BAT

Basic Attention Token

Introducing Blockchain-Based Digital Advertising

Basic Attention Token (BAT) radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. It all happens on the Ethereum blockchain.

The token can be used to obtain a variety of advertising and attention-based services on the BAT platform. The utility of the token is based on user attention, which simply means a person’s focused mental engagement.

Led by Brendan Eich (creator of JavaScript and co-founder of Mozilla), Basic Attention Token (BAT) project is an open-source, decentralized ad exchange platform built on the Ethereum platform. The project seeks to address fraud and opaqueness in digital advertising.

The token aims to correctly price user attention within the platform. Advertisers pay BAT to website publishers for the attention of users. The BAT ecosystem includes Brave, an open-source, privacy-centered browser designed to block trackers and malware. It leverages blockchain technology to anonymously and track user attention securely and rewards publishers accordingly.

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